An Executive Leader with a proven track record of scaling operations, increasing revenue, and building high-performing teams across a diverse range of mission-driven environments.
About Joe
Joe Laque is an executive leader focused on growing mission-driven organizations through strategic planning, operational leadership, and community partnerships. He currently serves as Executive Director of John B. Parsons Assisted Living, a 49-bed assisted living and memory care community within the Harrison Senior Living network, where he oversees operations, staffing, regulatory compliance, and quality initiatives that support person-centered care. Joe holds certifications as a QAPI Certified Professional (QCP) and Certified Dementia Practitioner (CDP).
Previously, Joe spent nearly a decade in nonprofit leadership, including serving as Executive Director of Horizons Delmarva, where he expanded the program regionally and strengthened funding to increase opportunities for underserved students. Earlier roles with Big Brothers Big Sisters and the National Park Service shaped his expertise in marketing, fundraising, and public engagement.
Education & Certifications
Leadership & Recognition
Career Pathing
John B. Parsons Assisted Living is a premier 49-bed Assisted Living and Memory Care community within the Harrison Senior Living network. As Executive Director, Joe Laque provides strategic leadership across operations, finance, staffing, and compliance while fostering a culture focused on exceptional resident experience and community connection. Under his leadership, the community has strengthened operational performance, enhanced quality-of-care initiatives, and implemented process improvements that support both regulatory compliance and long-term sustainability.
Horizons Delmarva is a regional affiliate of Horizons National, dedicated to providing academic enrichment and support for students from underserved communities. Originally operating as Horizons Salisbury, the organization experienced significant growth under Joe Laque’s leadership. After doubling both its operating capacity and student reach, Joe led the organization’s expansion into a second county and the transition to a broader regional identity as Horizons Delmarva. As Executive Director, Joe provided strategic leadership across operations, fundraising, and community partnerships, strengthening the organization’s sustainability and long-term impact.
The Snow Hill Area Chamber of Commerce is a community-focused organization dedicated to supporting local businesses, economic development, and civic engagement throughout the Snow Hill region. Serving in a part-time Executive Director role alongside his full-time leadership at Horizons Delmarva, Joe Laque led strategic initiatives to increase and stabilize revenue, strengthen membership engagement, and expand community partnerships. His efforts elevated the organization’s financial sustainability to the point of supporting its first-ever full-time Executive Director, after which Joe transitioned to continue serving on the Board of Directors, ensuring ongoing strategic guidance and continuity.
Big Brothers Big Sisters of Central Florida and Big Brothers Big Sisters of South Central Indiana are mission-driven organizations dedicated to creating and supporting one-to-one mentoring relationships that empower youth to reach their full potential. Across both organizations, Joe Laque led marketing, donor development, and community engagement efforts that significantly expanded visibility and financial support. He drove measurable growth through strategic fundraising campaigns and partnerships; generating substantial new revenue, increasing engagement across digital platforms, and executing high-impact events, including collaborations with organizations such as the Orlando Magic and Fun Spot America. His work contributed to significant revenue growth, including a nearly 50% increase in annual funding in South Central Indiana, while strengthening each organization’s capacity to serve more youth and advance their mission.
Assateague Island National Seashore, part of the National Park Service, is dedicated to preserving natural resources while providing meaningful educational and recreational experiences for visitors. During his tenure, Joe Laque served in multiple roles of increasing responsibility, including Visitor Use Assistant, Interim Park Revenue Remitter, and Digital Media Specialist/Interpretive Ranger. Across these roles, he led initiatives that enhanced visitor engagement, modernized operations, and improved revenue tracking and accountability. He developed and produced high-quality digital media, including the film Saving Assateague, and spearheaded upgrades to the visitor center’s theater, implementing a fully automated, ADA-compliant multimedia system. Joe also created and led a high school internship program focused on digital media and interpretation, expanding community involvement and educational impact. His work strengthened both the visitor experience and operational efficiency, aligning with the Park Service’s mission to protect and share one of the region’s most unique coastal ecosystems.
